900% Increase in Organic Traffic in a Year

Mommylicious Maternity is a female clothing startup selling maternity fashion clothes, from regular maternity clothing to plus-size maternity clothes and baby shower dresses, and more.

We helped them recover the website from Google penalty and grow from 2945 Organic Searches a month to over 30,631 unique visitors a month and helped rank in top positions for many high search volume keywords.
Key Info
Mommylicious Maternity came to us with a website penalized by Google due to bad link building practices, that highly affected their search engine rankings and organic traffic.

We helped them recover from the penalization, and not only regained the old rankings but went further and grew the traffic exponentially.

  • 2945 Monthly Visitors: We started with 2945 monthly visitors on the website.
  • Over 30K Organic Traffic: By the time of finishing the campaign, we grew the organic website traffic to 30,631.
  • 12 Months Duration: We started the campaign in Feb 2014
  • 140K+ words of SEO Content: We produced more than 144,000 words of SEO content
  • Top Rankings on Primary Niche Keywords: We helped them rank very highly on the majority of their niche keywords where many high search volumes keywords ranked in #3 positions.
  • How We Did This

  • We began the campaign by auditing the website and discovering On-page, technical issues, and spammy backlinks.
  • Analyzed the competitors and crafted a competitive SEO strategy focused on niche traffic.
  • Optimized the product and category pages
  • We produced over 10K words of SEO content each month to market the website.
  • We helped them remove all spammy backlinks and acquire high-quality backlinks from the websites and bloggers talking about women’s fashion and maternity clothing.
  • Continuously tracked and improved the search rankings by focusing on category pages to multiply the search volume rapidly
  • Results with Idea Catalyst

    Within a highly competitive international market of Maternity clothing, we were able to generate the organic traffic to more than 30K starting from the 2,945 monthly visitors, within a period of a year


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    Cost Per MQL