We are Idea Catalyst

Idea Catalyst is an SEO and thought leadership marketing company. We generate leads for businesses by ghostwriting content for their website, specializing in complex subject areas. Our client list includes Yourmechanic.com, Wellness.com and many other Silicon Valley Startups, but the majority of our clients are small and midsized companies and established startups. Our customer composition is approximately 65% B2B and 35% B2C. We begin a campaign by assembling a team that deeply understands your business and customer base; crafting a strategy for addressing the needs and concerns of your prospects through content; and producing a regular stream of thought leadership content that produces qualified leads at a low CAC. We track results carefully and are accountable for exceeding your marketing benchmarks.

We are an excellence-driven company that puts our clients – and their marketing goals – first.

Elevating people and brands that we believe in.

Our mission

At Idea Catalyst, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in search engine optimization space.

To achieve our mission, we abide by cultural values that inform every decision we make and every client we partner with:

  • We work together as one team, knowing that as a group we are far more powerful than as individuals, and that together, we can achieve great things.
  • We are proud of our work and excited to celebrate our successes. At the same time, we welcome feedback that will help us grow and become better.
  • We strive to make each other’s lives easier and better, and consider the effect of all our actions on our fellow team members.
  • When we feel something is imperfect, we share our feelings in a constructive, solutions-oriented way so that the people around us have the chance to help us.
  • We are tolerant and accepting of each other, recognizing that we are all human and doing the best we can every day.
  • We act in a spirit of generosity toward each other.

As important as we know words are, it’s actions that matter.

  • That’s why at Idea Catalyst, our all-remote team works constantly to build and maintain connections. This starts with a modern workplace that is welcoming, supportive, and replete with learning. Every new hire is paired with a mentor who helps show them the ropes, and we offer company and departmental trainings several times each month.
  • Individual professional development matters here, too. Our team is encouraged and supported in enhancing their knowledge through trainings and certification courses. We know that the talent and education of our incredible team translates directly into supporting our clients with ever-better SEO strategies and creative solutions that help set them apart from industry competitors.
  • What we do internally is mirrored by our impact externally. We seek out passionate, cause-oriented clients and provide them with truly impactful thought leadership content crafted by experts in the field.
  • To retain our talent, we offer benefits including our all-telecommute environment, healthy work-life balance, health and vision insurance, retirement plan matching, and a robust PTO package including several additional holidays each year.
  • And we value diversity and inclusion across race, gender, age, religion, identity, and experience. We have a zero tolerance policy for discrimination and discriminatory language, a bedrock of our safe and happy work environment. Our team is distributed all across the United States, and we believe our differences in experience—personal and professional—is what makes us stronger and richer partners to our clients as well as more creative writers and problem-solvers.
  • With this foundation of core values, Idea Catalyst strives to give back to our communities. Our company has thrived on the dedication and excellence of our team and our clients, and we believe it is essential to carry this forward into the greater community, actively sharing our knowledge and creativity to help make the internet—and potentially the world—a better-informed and more positive place. If that sounds good to you, we invite you to join our team, become our client, or read our blog to learn more.
Rishabhh Khurana
CEO & Head of Sales

Founder and CEO

Idea Catalyst was founded by Rishabh Khurana, one of the early pioneers of SEO. Prior to IDea Catalyst, he had several exits, including one of the largest travel sites online.
Today, Idea Catalyst is the sum of 14+ years of studying Google’s algorithm and the patterns of effective content.

Frequently Asked Questions

SEO, also known as Search Engine Optimization, is a technique to increase your website’s visibility, traffic and rankings in Search Engines (Google, Yahoo or Bing).
SEO is important for any website as it would make it easy for people on the web to find you on the Search Engines when they fire any queries. This will help to increase your website’s traffic, revenue and sales.
SEO is important for any website as it would make it easy for people on the web to find you on the Search Engines when they fire any queries. This will help to increase your website’s traffic, revenue and sales.
What you look for in an operational partner are reliability and expertise. That’s exactly what Uplers gives you. When it comes to SEO Services, we have over 9 years of experience, a team of over 500 marketers and developers, and 7000 global clients. We have helped various organizations achieve their goals, scale their operations and provide their business with an edge over the others in the market.
Being a leading professional SEO services company, we at uplers have a talent pool of more than 80 SEO experts with experience of more than 8 years. We are one of the best SEO services companies to have worked with leading B2B and B2C companies. We can help your business be found by the right people, improve user experience and drive more sales and profitability.
You can reach out to us for your SEO requirements. You can do that by booking an appointment with any of our executives and we’ll ensure to get on a call with you. Let us know all your requirements along with the level of expertise and experience preferred. We will set you up with the best resources and help you get started.