Over 4.1M Traffic in 4 Years

Wellness, based in the USA, is a healthcare directory and produces health guides and related content.

We helped them increase the organic reach of their content pages and rank in top positions for the niche keywords, generating more than 4.1 million monthly visitors from online searches.
Key Info
When they came to us, they were getting over 70,000 visitors a month from organic search, and since it’s a highly competitive niche, they were having a hard time breaking past their competitors and increasing their organic reach since Google treats health niche websites in a unique way.

  • 70K Monthly Visitors: We started when the website was generating a little over 70,000 visitors a month from organic search.
  • Over 4.1 Million Visitors: We helped grow the website to over 4.1 million visitors a month from online searches, generating a countless number of leads.
  • 4 Years Duration: We started the campaign in Feb 2013 and over the course of 4 years worked on various health categories.
  • 960K+ words of SEO Content: We helped them and produced more than 960,000 words of high-quality SEO content
  • Top Rankings on Money Keywords: We helped their content pages rank in top positions, especially the web pages targeting the money keywords.
  • How We Did This

  • We started the campaign with an audit and researching what their competitors were doing to rank so highly.
  • We helped them discover topics that were often searched by the users in the target niches.
  • Defined a competitive SEO strategy to produce better content and outrank them.
  • Audited and optimized their existing content
  • Continuously tracked and optimized their Money Pages for improved rankings
  • Produced over 20,000 words of high-quality SEO content each month for the web pages and to market the website.
  • Continuously tracked their search engine rankings, to the point where no underperforming page remained.
  • Results with Idea Catalyst

    In a highly competitive Health niche market, we were able to boost the traffic by more than 7 times for a range of local keywords targeting different health categories across US.


    Web Traffic


    MQL Volume


    Cost Per MQL