Zero to $60K Revenue from Organic Search in less than a Year

Prime Scuba, a startup scuba gear retailer, selling from dry suits, dive computers, and snorkels to swim goggles, masks, regulators, and more.

We helped them generate over USD$60,000 in revenue from organic search traffic, starting from zero.
Key Info
They came to us with a newly built website with zero revenue. Within a moderately competitive niche, they needed just with more than just preparing the website for search engines and were looking to gain top rankings and generate quality traffic.

  • Zero Revenue: We started from a new website generating no traffic and revenue from organic search.
  • Over $60K Revenue: We helped them generate over 12,000 monthly visitors from organic search with monthly revenue of USD$60,000.
  • 1 Year: We started the campaign in July 2012
  • 140K+ words of SEO Content: In a year, we produced more than 144,000 words of SEO content
  • How We Did This

  • We started by auditing the website and discovered On-page and technical SEO issues
  • With in-depth keyword research, we helped them optimize their products, category, and collection pages
  • Analyzed the competitors and prepared an SEO strategy focused on generating traffic.
  • We produced over 12K words of SEO content to market their website and products.
  • Continuously tracked and improved their leading product and category pages for top rankings
  • Results with Idea Catalyst

    Within a highly competitive international market of Scuba Gear Ecommerce, we were able to generate the organic traffic to more than 60K in revenue starting from scratch, within a period of less than a year


    Web Traffic


    MQL Volume


    Cost Per MQL