Pawnutah.com

Zero to Over 4K Organic Traffic in 06 Months

Pawn Utah, a Salt Lake City-based jewelry and pawn shop store.

We helped them grow to 4,400 Organic Searches a month, starting from zero, and helped rank in #3 positions for some of the highly competitive niche keywords.
Key Info
When Pawn Utah came to us with a newly built website, they had Zero traffic on their website.

The niche is very competitive in the local region. They needed both a direction to start with SEO as well as gain rankings against the competition.

  • Zero Monthly Visitors: We started the campaign with zero monthly visitors to the website.
  • Over 4K Organic Traffic: We helped them reach 4,400 unique Organic Visitors every month.
  • 06 Months Duration: We started the campaign in Aug 2016
  • 30K+ words of SEO Content: We produced more than 30,000 words of SEO-rich high-quality content
  • Top Rankings on Local Keywords: We helped them secure top positions for their primary local keywords

    • How We Did This

  • We started with an in-depth SEO audit on the website to discover any On-page and Technical SEO issues.
  • Analyzed the competitors and prepared a competitive SEO strategy focused on long-tail local keywords.
  • Optimized their existing web pages
  • Tracked and optimized their Money Pages for top rankings consistently
  • Produced over 5,000 words of high-quality SEO content each month for the web pages and blog
  • Continuously tracked and optimized their search engine rankings

    • Results with Idea Catalyst

    Within a highly competitive Salt Lake City based market of Pawn Shops and Jewelery stores, we were able to generate the organic traffic to more than 4.4K starting from scratch, within a period of 06 months
    Image
    Image

    +403%

    Web Traffic

    +16.42x

    MQL Volume

    -72.49%

    Cost Per MQL