The Approach

When we started working on the website there were 15 pages on the website that included profiles of the team members and the services they offered and they did have a blog section with about 35 posts.

The website received under 300 visitors a month, most of which were branded searches. The website had a few backlinks mostly from lawyer directories and a few backlinks from conference websites where the client had spoken.

Starting with the basics

In any competitive space, like IRS Tax attorney, you compete with Tax attorneys from all across the country. Getting Top Rankings couldn’t get any more difficult. We started right at the basics by doing a detailed website audit and fixing every large or small issue we could find with the website, whether it was missing alt tags or missing title tags we fixed everything on the website. This led to search engines get a better understanding of the content and them.

Content Marketing

At the begging of the campaign, we went straight to the drawing board with an understanding that we will need to represent the target customer journey in our content marketing strategy. What key questions do customers have in mind and where do they look to find solutions to their problems.

We created new pages on the website talking about relevant topics like wage garnishment, How to get an offer in compromise. The content we created was understandably unique and presented with infographics and images, in an attempt to make it easier for the customers to understand their problems and solutions with a lot of real-world examples to exemplify our expertise in the same, which allowed for a higher conversion rate and trust.

Not only did we create content around IRS Tax Debt problems, but we also created more generalized content and infographics, that worked as link magnets, shooting up the backlink count and domain authority of the website. This further helped in getting all pages to rank higher on improved DA and trust in the website.

Backlinks

At Chlorophyll, we lay a lot of emphasis on creating backlinks. High Quality, hard to build, editor-approved, highly useful backlinks. It’s never that easy to build in a competitive space like this. We focused on creating assets on the website that worked as link magnets, building and leveraging industry relations and consistency that led us to get 1,250 links. Of these 1,250 links that link to the website, only 421 were built and earned with an effort, the rest of the backlinks came on their own, owing to the high quality of content.